Life tastes better Clean
We supported the US launch of CleanCo, the leading British non-alcoholic spirit brand, by developing their US and global drinks strategy. We also crafted bespoke recipes for major events, including a collaboration with Tom Ford to design the signature cocktails for the CFDA Awards.
Challenge
Launching a British non-alcoholic brand into the competitive US market required a strategy that bridged the gap between global brand identity and local consumer expectations. The goal was to prove that non-alcoholic spirits could ….
Solution
We developed a comprehensive US and global drinks strategy, creating a versatile library of serves that highlighted the quality of the range. To cement the brand’s premium positioning, we collaborated with Tom Ford to design bespoke signature cocktails for the CFDA Awards, showcasing the product’s capability on one of the world’s most prestigious stages.
Impact
The launch successfully established CleanCo as a credible, high-end alternative in the US market, gaining immediate visibility within the fashion and lifestyle sectors. We ensured the product was recognised not just as a replacement, but as a primary choice for world-class events and global hospitality.
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